SPORTSWEAR

FASHION'S A RIGHT SPORT (NOT)

(COLLAGE OF OF SPORTSWEAR WITHIN HIGH END FASHION FROM GIVENCHY, LANVIN, YMC & VIVIENNE WESTWOOD AW/14 COLLECTIONS)

I ENJOY THE FACT THAT SPORTSWEAR IS REALLY STARTING TO MERGE INTO MAINSTREAM FASHION DUE TO ITS SENSE AFFORDABILITY AND EFFORTLESSNESS. AS MY STARTING POINT FOR RESEARCH I LOOKED INTO THE ROOT OF WHERE THIS SPORTSWEAR 'TREND' MIGHT HAVE JUST ORIGINATED FROM. 

TAKE A TRIP BACK TO THE SUMMER OF 2012 WHERE LONDON WAS THE HOST OF THE ANNUAL OLYMPIC GAMES CEREMONY. DESIGNERS FROM EACH OF THE GAMES COUNTRIES DESIGNED THEIR TEAMS OUTFITS E.G STELLA MCCARTNEY FOR TEAM GB OR RALPH LAUREN FOR THE USA.

FOLLOWING ON IN JANUARY 2013 AT THE LONDON MEN'S COLLECTIONS MANY DESIGNERS SUCH AS YMC, CHRISTOPHER SHANNON AND JOSEPH TURVEY SHOWCASED A LOT OF SPORTIER VIBES WITHIN THEIR COLLECTIONS INSPIRED FROM THE OLYMPICS USING ZIPS, LYCRA AND FLANNEL. THIS LATER DRIPPED DOWN INTO STORES SUCH AS TOPMAN AND ZARA WHICH DEVELOPED THE HIGH STREET TREND 'SPORTS-LUXE'.

 ON CHOOSING WHAT SPORT I WANTED TO BASE MY SHOOT AROUND I ORIGINALLY WENT WITH FOOTBALL BUT EVENTUALLY SCRAPPED THAT AND OPTED FOR TENNIS AS I SAW MORE OF AN OPPORTUNITY TO RE-DESIGN ITS SENSE OF STYLE WHILST KEEPING IT CLASSIC.

I WAS HEAVILY INFLUENCED BY AGI & SAMS x TOPMAN COLLABORATION LOOKBOOK DUE TO AGI & SAM WHO ARE KNOWN FOR ALWAYS INCORPORATING SPORT INTO THEIR COLLECTIONS. I LOVED HOW THESE PIECES ACTUALLY LOOK LIKE A NORMAL SPORTS KIT WHILST STILL REMAINING FASHIONABLE WHICH IS WHAT I WANTED FOR MY SHOOT.

MY SPORTSWEAR FINAL OUTCOME

DE-CONSTRUCT RE-CONSTRUCT

 

          

    (DECONSTRUCTING WORK ON THE MANNEQUINS)

 (DE-CONSTRUCT COLLAGE)

SHOOT OUT-TAKES

 

THE GARMENT IS MADE FROM AN OLD PRIMARK JUMPER WHICH THE SLEEVES AND WAIST WERE CUT. I THEN CUT OFF THE WAIST AND ADDED STRIPS OF BIN LINER TO THE JUMPER. ONCE WORN I WRAPPED ROUND A STRIP OF ACID PAPER TO FORM A NUDE STRIP WAIST.

DE-CONSTRUCT RE-CONSTRUCT

FINAL

THE SHOOT WAS INSPIRED BY THE FX SERIES AMERICAN HORROR STORY: COVEN WHICH IS BASED AROUND 18TH CENTURY WITCHCRAFT AND MAGIC. THE PIECE IS QUITE GOTHIC SO I WANTED TO GIVE OFF THE ILLUSION OF THE SHOW AND RE-CREATE STILLS FROM IT.

Here is my piece on Margiela & Alexander Wang AW/14

LCM, 12 DAYS OF CHRISTMAS

  12 DAYS OF CHRISTMAS   

Over the Christmas break we did a 12 days of Christmas collage mine is in the theme of instagram.

Day1:

Isabella Blow Shoot

Day2:

American Horror Story Marathon

Day3:

Countryside

Day4:

Amanpreet's Birthday

Day5:

Flowers for mum

Day6:

Drafted Magazine Shoot

Day7:

Boxing day Sales

Day8:

LCM

Day9:

LCM Day 2

Day10:

CHristmas Tree Up

Day11:

New Years

Day12:

Christmas Day

LONDON MEN'S COLLECTIONS

Beau Homme Full AW/14 Collection

Suit: Beau Homme AW/14

First day of LC:M me and the Lewis & Leigh PR team were at St Giles Church setting up for our Client Beau Homme’s AW/14 Presentation. I was in charge of the social media and meeting & greeting guests. After weeks of preparation It was a great success and the collection got some great feedback from critics!

Love this photo I took! The AW14 Collection contained Joseph’s usual floral elements but it didn’t flow as well compared to previous collections though their were a few key pieces that stood out amongst others,

Come day 2 It was time to see some shows, Waking up later than I should have I had to give Hunter & Gather a miss and it was straight onto James Long!

After that I headed to Park Lane for the Richard James show held at the BMW Showroom.

"If Richard James was a biker gang it would probably be the coolest biker gang" -  i-D Magazine

God this biker is the definition of AW/14 menswear..

Guests included Jennifer Saunders (who i met ahh!), Tinie Tempah, Wretch 32 and Nick Grimshaw